Brands gather for African Brand Congress
The Institute of Brand Management of Nigeria (IBMN) is to hold this year’s edition of African Brand Congress (ABC) and African Brand Leadership (ABL) merit award. Holding next week at the Lagos...
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Brands can tap into entertainment industry’s value chain
Entertainment has become a platform for brands building. In this interview with Adedeji Ademigbuji, the Managing Director of Bavent Street, Hakeem Candotti, explains how firms can tap into...
View ArticleLocal hotel brands yet to upgrade, says expert
MANY hotels are yet to deplore technology to enhance customer service delivery, SlimTrader’s Chief Executive Officer (CEO)/founder, Femi Akinde, has said. He spoke at the inaugural empowerment...
View Article‘24 % of consumers ignore brands online’
Nigerian consumers are turning their back on branded content as 24 per cent ‘actively ignore’ social posts or adverts from brands, a report by a global research consultancy, Kantar TNS, has revealed....
View ArticleBrands most coveted by interior designers
When home owners hire an interior designer, they’re not just seeking out someone with creative flair, or a professional who can take the headache out of a building project. Intimate knowledge of the...
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Cheers, jeers for brands at ADVAN
The Advertisers Association of Nigeria (ADVAN) has one of the most prestigious awards for excellence in marketing. The last awards rewarded excellence and highlighted what advertisers want from brand...
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Coca-Cola brands and the burden of market leadership
Arguably one of the world’s famous bottler of soft drinks, Coca-Cola is battling with the allegation of ‘poisonous’ Fanta and Sprite. But will the allegation affect the market dominance of the giant’s...
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More online shoppers follow brands on facebook
An April 2017 survey by Campaigner, an email marketing platform, explored consumer interactions with brands. More than half of US digital buyers said they followed a brand on Facebook, which was...
View ArticleAward galore for Coscharis brands
A Coscharis group, the nation’s conglomerate that plays in diverse sectors of the economy – automobile, information technology, logistics, beverages, agro-allied amongst others, has cause to celebrate...
View ArticleENTER ‘BRAND AMBASSADORS’
IN the entertainment world home and abroad, celebrities and international fashion labels go together. Most celebrities like to sport particular brands of the world’s leading fashion houses and their...
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